Priorat Turisme

C/Sant Marcel, 2
43730 Falset

(open Monday to Friday from 10am to 2pm and 4pm to 7pm
Saturday from 10am to 2pm and Sundays from 11am to 2pm)
During December, January and February, the office opens only in the morning from 10am to 2pm.

The tourist office in Falset offers very good customer service . They speak fluent English, French, German, Spanish of course and Catalan. Somre Italian and Russian is also spoken. The office has just been granted a three-year plan to develop tourism in the Priorat . recently interviewed David Esteller, the tourism manager, about the project. This is what he said:-

What is your job within the Priorat County Council?
DAVID ESTELLER: I coordinate the tourism department and I am the manager of the Tourism Three year development plan.

Can you tell us about the grant for developing tourism in the Priorat region?
We have three years from 2006 to 2009 to work with the General Tourist Board with a total of 88,3564 Euros. This project is aimed at positioning the Priorat region as a principal wine tourism destination and also for wine walking and hiking. We are currently developing new products such as the Wine Trails (Camins del Vi), wineries which open regularly to the general public etc...We are also establishing protocols and developing a commercialisation support network.

What is the "star" product? .
One of the most interesting projects is the creation of a network of paths which are based on the historic and traditional paths which once joined one village to the next and which we are currently clearing and properly signposting. This network will allow us to reach out to businesses who offer active tourism so they can offer trips to the Montsant and Llabería mountain ranges to their customers. We are also linking them to cultural hikes where visitors can wander through the vineyards and olive groves and combine this with winery and olive mill visits. All this and great meals and accommodation in the region, make for great holiday packages. This initiative is known as the "Wine walks or Trails" and the "Olive Trails".
We don't have a "star" product. I think the key to their success will be the combination of all these products which are being developed at the moment.

What other projects are you working on?
Within the Tourism Development Scheme, apart from the paths and winery visits, we are working on developing olive oil tourism. We are signposting the region and we are advertising in specialist magazines, attending trade fairs, a new website...and an important part of the project is offering support to local businesses through market research into new tour operators who may be interested in offering tourist packages to our region.

How are the tourist sector and other entities getting involved?
We have created a Follow-up committee for the Grant with all the entities involved in tourism in the region. The Rural Lodging Association, the Restaurant Owners' Association, the Montsant Natural Park, the Llaberia Mountain Range Consortium, the Olive Growers' Association and the Consortium for the Economic Development of the Priorat.

What practical results do you foresee in the short, medium and long-term?
We would like the tourist sector in the Priorat to be key to economic development. We will achieve this by attracting touroperators who base their packages around the Priorat, leading to more direct sales for the wineries, achieving tourism during the week as well as at the weekends, more hikers who use restaurants and stay overnight.....

Thank you David Esteller.




L'Encamisada (Falset)

Festival of the Omelette in its own sauce (Ulldemolins)

Priorat Wine Fair (Falset, Gratallops)

Festival of Rice and Rabbit (Cornudella de Montsant)

Old Fashioned Wine Harvest Festival (Poboleda)

La Badejada (Bellmunt del Priorat)

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